Linux - Run file will not install

[LeeB]

System: UbuntuAsahi (ARM) running on a MacBookAir
I downloaded the 13.9 Donation Edition zip file
Expanded the zip file
Right click, choose Run and no terminal opens and nothing runs

Tried executing the .run file inside terminal and got this error:
user@mba-ubuntu:~/Downloads/FreeFileSync$ ./FreeFileSync_13.9_\[Donation_Edition\]_Install.run
bash: ./FreeFileSync_13.9_[Donation_Edition]_Install.run: cannot execute binary file: Exec format error

Tried using sudo:
user@mba-ubuntu:~/Downloads/FreeFileSync$ sudo ./FreeFileSync_13.9_\[Donation_Edition\]_Install.run
[sudo] password for user:
./FreeFileSync_13.9_[Donation_Edition]_Install.run: 1: Syntax error: "(" unexpected

I have also downloaded FreeFileSync from my donation link a second time and had the exact same result...